Production is only possible based on reception and distribution. If reception stops, there is no further need for production.
Produced goods are only meaningful if they
are consumed.
Production implies a need for distribution and consumption.
Reception is itself a production process, the production of meaning. In
reception, users/audiences/recipients interpret media content based on their
lived experiences and societal contexts.
The meaning of objects always depends
on the societal and historical context. Meanings are never unhistorical or
transcendental, but always social and historical.
They are determined by the
social context of the production and use of sign systems.
They change by
societal differentiation. Different meanings can be ascribed to the same object
(Fuchs,
2010, hal. 175).
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